Adelaide,Australia: Hawk Logistics, among Australia’sfastest-growing 3PL, and FarEye, the global leader in Last-Mile TMS, haveannounced a successful go-live of their joint national digital freightoperations, starting with the Adelaide region. This milestone marks a key stepin the partners’ shared mission to modernize and future-proof logistics acrossAustralia. Within the first few days of operations, the integrated networkmoved 2,607 pallets, with enhanced visibility, on-time performance and end-to-enddigitisation, proving the immediateimpact of a tightly aligned, technology-first partnership.
The timing could not be more critical. Australia’s freight network is projected to grow77% by 2050, with nearly 70% of this volume moving by road, putting immense pressure on carriers to modernize routing, compliance and visibility. Shipper expectations have accelerated just as quickly, with more than 80% of customers now expecting real-time tracking and delivery milestone transparency as standard. For many operators, reliance on manual planning and paper-basedworkflows results in up to 15% avoidable cost and up to 20% loss in planning efficiency, creating structural challenges that demand a new approach. Theindustry is at a tipping point, and digitally enabled freight operators nowhave a unique opportunity to lead as those who modernize early will set the standards others will follow.
It was this shifting environment that shaped the Hawk-FarEye partnership. Hawk Logistics, with its deep regional roots, and continuing growth ambitions, recognized that meeting tomorrow’s expectations would require more than incremental improvements. It would require an entirely new operating backbone. Farey shared that belief, and together the two organizations have now implemented a system that anticipates disruptions instead of reacting to them, bringingintelligence, visibility and speed to every movement of freight.
Over monthsof collaboration, joint Hawk-FarEye teams reconceptualized the daily rhythm ofoperations. They leveraged FarEye’s universally acclaimed AI routing, designedworkflows that adapt to complex fleet setups, introduced live, brandedvisibility for shippers, digitized compliance and documentation, andestablished a real-time operational command center inside Hawk’s Adelaideterminal. What went live is a shared operating model powered by technology,built for scalability, and owned equally by the people who run it and thepeople who built it.
Miguel Vitug (CEO, Hawk Logistics) from Hawk added: “For us, this go-live reflects months of shared effort, trust andambition. We are committed to innovation because our customers rely on us everysingle day. Partnering with FarEye has given us the intelligence andpredictability we need to scale confidently, and to deliver with thetransparency and reliability that today’s market demands.”
From dayone, drivers began their shifts with digital pre-trip checks. Coordinatorswatched predictive ETAs adjust in real time. Assets like prime movers,trailers, rigids were allocated dynamically according to delivery patterns andavailability. Shippers tracked their freight journeys as they unfolded. Billingshifted from manual reconciliation to automated accuracy. And the operationsfloor gained something it had never fully had before: total visibility.
Gautam Kumar, Co-Founder & COO, FarEye added “Australia’s supply chain has become one of the most dynamic andcomplex in the world, and meeting its expectations requires a shift from manualoperations to intelligent, data-driven orchestration. This partnershiprepresents that shift. Hawk’s forward-looking approach and our platformexpertise have come together to build a new operating model - one thatstrengthens resilience, improves transparency and sets a strategic foundationfor the future of freight in Australia.”
As adoption expands across Adelaide, both organizations see this milestone as the beginning of a broader movement. The pan-Australia rollout is expected to be completed shortly. Australia’s logistics ecosystem is shifting rapidly, and the Hawk-FarEye partnership signals a new standard: predictive, compliant, transparent and deeply customer-centric freight operations. This deployment is now a blueprint that other carriers are already watching closely.
This go-live is the start of an operating model built for the next decade—one that bothpartners will continue to shape, evolve and grow together.
About Hawk Logistics
Founded in2014, Hawk Logistics is an Australian 3PL specialist offering refrigerated andambient freight services across Australia, supported by a fleet of primemovers, trailers and rigid vehicles. With a workforce of over 500 logisticsprofessionals, Hawk delivers high-performance distribution solutions forleading food, grocery and perishable supply chain operators.
About FarEye
FarEye is an AI-Powered last mile technology platform. FarEye is a partner for companies obsessed with delivery experiencefor their customers. Our vision is to ensure every delivery in the world reaches its destination every time, on-time, accurately, efficiently, and assustainably as possible.
FarEye’s AI-Powered platform turns deliveries into a competitive advantage. Carriers& Shippers use FarEye’s unique combination of orchestration, real-timevisibility, and branded customer experiences to simplify complex last-milelogistics. The FarEye platform allows businesses to increase consumer loyaltyand satisfaction, reduce costs and improve operational efficiencies,sustainably. FarEye has 150+ customers across 30 countries and five officesglobally.
FarEye, First Choice for Last Mile.
